NICHE MARKETING FOR REAL ESTATE AGENTS

As a real estate agent you know that you market to a certain person in order to sell a home quickly. Every time you write a copy or home description you are trying to seduce as many people as possible to view the property details. Each home gives you the tools needed to appeal to the type of personality that would be happy in that home. Whether it is a hikers paradise with trails right out the front door, an equestrian property with a barn, or a luxury home on the water with amazing views, good marketing uses these tools to single out the buyers who would be most interested. To know the location and kind of community you are working in is essential to be successful. Working in Marin for over 35 years the Naordny’s…

160 Crane Drive San Anselmo

Sitting on a knoll overlooking San Domenico and the hills beyond is this great three bedroom and two and a half bath home with den and large family room. Fabulous wood floors, a gorgeous gourmet kitchen and a wonderful L-shape floor plan.  There are floor to ceiling windows that wrap around the pool area with built in barbecue and large outdoor seating area.

 The lower level has a huge family room, half bath and access to the lawn, fruit trees and vegetable garden.  Available for a 1 year lease at $6000.00 a month. Pet deposit required. Available Aug. 15st, Owner plans to paint and replace carpet. Will work with tenants on color choices if it rents fast.  50/50 Commission 

• 3 Bedrooms and 2.5 Baths
• Approx. 2,988 Sq.…

Real Estate Marketing - What to Say and When!               

When selling your home the determining factor between a quick sale and lingering on the market is piquing interest. The best and most efficient way of doing this is through productive, charming, and accurate marketing. To begin it is imperative, as a homeowner, that you have made the right decision on the agent you have chosen to represent you. Knowing that they will give your listing the attention it deserves and needs to sell is monumental. Their marketing strategy and tenacity will determine the future of your home.

As any good sales person knows, perception is reality. So when listing your home make sure the description says the right thing. One amenity you wish to feature or adjective…

 

With Fourth of July just around the corner we thought we would give everyone a heads up about where to take the kids, watch the fireworks, and other fun activities going on in your area. Just like last year, the Marin County Fair will have a plethora of music artists as well as fine arts, crafts and photography. The sky brightening display of fireworks will start every night of the fair around 9:30pm. They are not to be missed. Although the fair is always a hotspot for the fourth, downtown Sausalito flourishes with fun things for everyone. The parade floats start their route at Main and 2nd st. @ ten am. With politicians, clowns, and acrobats in tow the journey concludes at a picnic in Dunphey Park. From noon on there is live music, dancing, games and…

Although some believe the real estate market is on the way up again, in Marin County it is hard to believe that it ever went anywhere. If you have browsed through our earlier posts you may see that $800,000 for a single-family home in Marin County is just below average asking price. It is much more common to see price points above the million dollar mark. Currently boasting a sellers market, Marin is a hot spot for cash buyers. Yet, as an article in the LA Times points out “sellers in the mid-to-upper price brackets are exuberant that we are finally out of the recession and are tempted to disregard agents’ more sobering recommendations on pricing.” This leads to what are now being referred to as “set-up” homes. These “set-ups” are overpriced homes used by…

Selling Your First Home?

Here is Something You should Definitely Read and Know Before Closing in Escrow!

Knowing your rights and what to expect will save you quite the headache when it comes time to close. 

Public entities have a legitimate interest in helping to ensure that the local housing stock is well maintained and safe. One way some cities have chosen to accomplish this is by conducting a property inspection when property is sold (resale inspection) and providing a written report to the buyer prior to the close of escrow. The homeowner is charged a fee for this process. At the same time citizens have a right to expect transparency, consistency, and fairness from their elected government when inspections are required. A Resale report should…

Introducing 8 Lillian Lane, San Rafael!

Tucked away in a quiet Dominican neighborhood sits this sweet four bedroom three bath property. Built in 1957 this home has a wonderfully open floor plan. Located on a cul-de-sac it maintains a serene and casual ambiance. The living room, dining room and kitchen flow into each other with ease. Abundant natural light floods both the front and the back ends. Numerous skylights and big sliding windows contribute to the bright, clean, and comfortable feel of this home.

Property is divided into a three-bedroom home with master suite on one side. An additional master suite is just on the other side of the house: separated, yet all on the same level. There are beautiful ridge views from the back deck and patio complete…

Marin Homes on the Market Under $800K

One of our recent posts exposed what kind of homes a few million dollars can buy you in Marin County. In an attempt to assuage fears of having to sell your first born to afford your dream home in Marin, this one looks at what you can procure for just under $800k. It’s true that times have been tough in the Real Estate market, but still California holds strong in the top five states with the most expensive housing markets. The average listing price for a single-family home in California is $795,893. Not so surprisingly Marin was the first county in California to reach a million dollar median price for real estate. Although Marin tends to be an economic anomaly when compared to rest of the country it is still possible…

A Rare opportunity in Sleepy Hollow! 140 Fawn Drive San Anselmo, CA

Down a sweeping driveway banked by lawns sits this delightful Mediterranean home on a completely flat 1.5 acre lot. As one of the earlier homes in Sleepy Hollow this property boasts many amenities that have become rare in Marin. The extremely deep and wide lot allows for a very private setting complete with a resort like backyard, pool, and portico. There is a large barn and two horses currently reside in the back paddock.

 Owned by the current family since 1974 this home exudes charm with its split level design and serene views from every room. The pleasant open patio leads to a formal entry. The house has three bedrooms, two baths, a formal living and dining room with wonderful 
…

Six Beautiful Homes Under Six Million in Marin

Marin County is renowned for many things; the birthplace of mountain biking, the oldest cross country running event in America, ubiquitous natural beauty, a liberal laid-back atmosphere, etc. Regrettably the combination of all these lovely characteristics has resulted in yet another omnipresent feature. The steep prices of real estate in this county are no secret. Some of the most expensive single-family homes in the whole country are located here. Eighteen of the approximately forty zip codes in Marin have been listed in Forbes’s most expensive places to live in the US. Taking a drive through the sleepy community of Belvedere or down the shady lanes of Kentfield and Ross, it comes to no surprise that Marin…