Making Social Media Work For Your Business

We live in a very social world. Or rather we live in a very social media world. For the modern entrepreneur, social media sites have become one of the most efficient ways to promote their business. 

So, in this article, let’s look at the top tips to help you set up your social media brand so that you can flourish online.

Market Research is vital for any starting business and without it your company will be doomed to fail. The Marketing Donut puts finding customers at number one on its list about creating a business page on Facebook. Nearly every business has a social media page even companies you would never imagine would need one. Social media sites like Facebook and Instagram are a great way to update your customers and directly contact them.

The great thing about social media is that in many ways it breaks the traditional advertising rules. You can put out anything on your page that will interest your customers without the worry of losing money. Social Media Examiner cites Qatar Airlines as a good example of this. They say that the success of Qatar is that it posts what its fans want to see, which in this case is soccer. What does soccer have to do with flying? Very little. But if you can tap into your customer’s interest then they will keep coming back to your business page.

The biggest advantage of Facebook is that it can now be accessed anywhere there is Internet through phones, tablets, and watches. The advantages of this for the modern entrepreneur are huge. Leading market insight company FXCM states “Facebook adapted to the changing desires of its users by releasing a series of mobile applications.” Your business can now follow you around like never before. As previously discussed, the best way to use social media is to create a page for your business. Having social media on the move means you can update your business page instantly. 


We live in an era where people flick through pages very quickly. If your page becomes stagnant then it will get lost. Many businesses try and fail to get their social media pages right, even big businesses. iMedia presented an example where renown car company Tesla failed to get a hold of social media with its Facebook page. iMedia states that despite having an amazing history none of this was on their social media pages for their customers and fans to read. The important lesson here is that customers need a reason to buy your brand and social media platforms are the perfect place to do this. 

It looks easy doesn’t it setting up a social media business page. As you will have seen though there is much more to it than just posting your logo, address, and a few photos. The most important factor in running a successful business page is not the social media platform. It’s you the entrepreneur. You are the key to making the page sing or sink. If you do not keep at it, the page will fall into the forgotten pit of failed social media pages, and it is a very easy pit to fall in. But if you keep at it and remember that a social media page is more than just a promotion, it is a connection between yourself and your customers then you will hopefully be successful.